Nov 17, 2020
If you are growing your business online, then I know you’ve heard that you need to have a visibility plan. This helps you grow your authority and your reach. There is so much conflicting advice on growing your visibility. You can easily spend more time learning different strategies than you ever do implementing the plans. As believers, we have access to a visibility plan that has the power to change everything. Not only the authority of your business, but the course of an entire people group for centuries to come! Let’s dive deeper into the exact plan that Queen Esther used to get visible to her King. The plan she used to find favor over her request to save her entire people. This exact same plan can be utilized today to get in front of the “Kings” in your industry. This same plan works for gaining favor with customers, leads, and/or clients.
Biblical Visibility Plan Step #1: Be Prepared.
Biblical Visibility Plan Step #2: Be Positioned.
Biblical Visibility Plan Step #3: Be Wise.
Using her model, I encourage each of us to delight and invite our clients, contacts, and leads. We need to invite them into not 1 but 2 opportunities to “feast” with us before making our request (or sales pitch) known. While you probably won’t be inviting them to a literal feast, there are so many ways that you can provide value and deepen the relationship. Do this before you request anything from them…..whether time, referrals, or leads. I encourage you to read the book of Esther for yourself. Take some time to think about how you can work on preparing yourself, positioning yourself, and using wisdom when it comes to creating a visibility plan for your business!
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